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Qapital: Greenpact
Tracking carbon has become a hot topic in recent years as we gain a better understanding of the effects of greenhouse gases and how man-made CO2 adds to the problem.
First things first
A survey done by a third party (Simon & Kutcher) was conducted to assess market fit, and showed us that users' would be interested in a feature like this. As we wanted to assess this further, we decided to do a quick workshop to align with our business goals. We came to the conclusion that by providing customer transparency, we play a vital role in the fight against climate change: inspiring widespread climate action:
1. Customer facing sustainability efforts can enhance Qapital's reputation, increase brand value and position us as a leader in sustainable finance solutions.
2. Providing customers with information on the impact of their spend on their carbon footprint motivates them to log-in and engage.
3. Offering carbon tracking and insights will help give us competitive advantage and attract the growing segment of conscious consumers.
4. The mandatory ESG (Environmental, Social, and Governance) reporting requirements and political pressure around carbon mitigation have affected the fintech industry. Carbon tracking contributes positively to ESG performance.
Quick & dirty MVP
In order to succeed in this project we needed to launch the MVP asap and because of that we decided to integrate with a third party platform.
Outcome
We launched this feature in less than a month. The foundation was in place so we could gather valuable data and work on the next iteration of the product, while optimizing the journey and start to introduce other core features to the product (ie. connect to our stocks feature, for instance).
